Not everything was perfect

I built this brand broke…

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but my lips always looked like money.

Even when life wasn't together… I still looked like I was.

$24.00

The Power Trio

Voluptuous + Working Girl + Baddie

The full look in one set. Three shades that give bold, soft, and everyday all in one.
$59.00

One Set. Every Shade.

All 10 Matte Liquid Lipsticks

For the ones who don’t want to choose. Every shade. Every mood. All in one collection.
$149.00

ABOUT OUR BRAND

Built from nothing but vision and confidence, Pretty Smack is for the woman who shows up as her—even when life isn't perfect.

My Mission

To give women one less thing to question. To create products that make you feel put together—without overthinking it. Because when you know you look good, you move different.